Have you worked with a Realtor in Kentucky? Have you been assisted by a Real Estate agent in Indiana? If you are working with or have worked with a professional at Semonin Realtors®, the answer to at least one of those questions is “Yes.”
Here’s what I’d like you to do. I want you to write a letter to your Realtor about anything at all that may be relevant to your relationship with them.
Do you want to brag on them about their real estate guidance?
Do you want to kindly suggest they change some of their real estate strategies?
If you don’t have a Realtor of your own, what would you write in a letter to a Realtor that you would choose to help you sell your home or buy your next home?
Here’s an example of a letter to a Realtor:
Dear Bill Realtor,
Thank you so much for your help in selling my uncle’s estate. You were very kind to my family as we were going through a trying time. You communicated with us nearly every day, even when there was not much news to tell. You encouraged us on ways to sell the home faster, but never pushed us too hard. You have been a faithful real estate agent and a loyal friend. Thank you again for taking care of my family. I will be certain to recommend you as Realtor to everyone I know.
Now it’s your turn. What would you like to write in a letter to your real estate agent?
By Dean Hartman, KCM Blog
With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you really know about the agent’s marketing strategies?
One way is to see what they are doing with their current clients. Do those homes “stand out”? Contact those sellers. Are they getting a lot of showings and offers?
Another way is looking at how the agent markets themselves and their services:
- Does the photo they use for themselves represent how they look?
- Does their print advertising look like everyone else’s?
- What technology are they using to show your home? Are they using video?
- Is their website interesting and full of current information or just cookie cutter?
- Do they have a professional presence on social networks?
- Does their marketing show them as an expert or does it merely pat them on the back?
Quality photos on the web and top-notch video may be the factor that drives people to see your house (and they are very important). However, how an agent drives traffic to see those photos and videos is even more important.
We all know the saying – “It’s not what you know…it’s who you know.” However, in marketing, it’s more crucial to know “who knows you”. Agents who are unknown are not good marketers. Today, you need an excellent marketer to represent you.
(Addition by Semonin Realtors® ~ if you need help choosing a Realtor® click here to search.)
by The KCM Crew
The National Association of Realtors (NAR) released their Existing Sales Report two weeks ago and in the report they discussed a troubling trend: cancelled contracts are increasing dramatically. NAR defined the issue:
“Contract failures – cancellations caused largely by declined mortgage applications or failures in loan underwriting from appraised values coming in below the negotiated price.”
NAR explained that 18% of all contracts were cancelled in August. This compares to 16% last month and 9% in August of 2010.
The percentage of cancelled contracts has doubled in the past year!!
It is extremely important that both buyers and sellers pick the right real estate professional to assist them with their real estate needs.
Make sure your agent can not only help you find the home of your dreams but also find you professional assistance with all aspects of the transaction (mortgaging, title, etc.)
Realize that your agent must sell the home twice:
- to a qualified buyer
- to the bank (through the appraiser).
The second sale may be more difficult in this market than the first.
It is imperative in this housing market that both buyers and sellers use a true real estate professional to guarantee that the deal will actually reach the closing table.
Starting fresh? Begin your agent search here.