Category Archives: Real Estate As A Career
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A MLS (Multiple Listing Service or Multiple Listing System) is a database used by real estate brokers and licensed real estate agents to search and gather information about all homes listed for sale by other broker participants. Sale history of properties is also stored in the MLS and can be used to compile data and market statistics. MLS developers are constantly coming up with new resources such as interactive maps, prospect and portal tools, customizable saved searches, and much more.
The Greater Louisville Association of Realtors (GLAR) made the decision to switch systems, a change that will take effect Monday, January 20th. As of Monday, the system agents have used in the Greater Louisville region for years, known as List-It, will be static information. All updates and new listings will be posted to the new site, FlexMLS.
FlexMLS will provide real estate professionals in the area a variety of new and innovative tools that can enhance the way business is done. Since the MLS is a primary resource for real estate agents—one that is used on a daily basis by most—it is essential these professionals understand how to operate and navigate the site.
At Semonin Realtors®, we have been spending the past couple of weeks preparing for this change and have performed a number of training classes offered exclusively for Semonin agents. The Marketology department at Semonin has also put together a 100-page manual agents can use as a reference guide to help them through this transition. We have gotten raving reviews from a number of agents who have already attended one of these classes, which we will continue to hold throughout the coming weeks. Here are a few photos of some of the training courses:
Social media is a great way to connect, but sites like Facebook and Pinterest are packed full of all different kinds of people posting all different kinds of things. Wouldn’t it be great if there was a social site dedicated solely to real estate and home design? Good news! There is!
Houzz is similar to Pinterest where all kinds of home photos are posted by those with a passion for design and renovation. The site is related to Facebook as well as users can engage in discussions and conversations through forums or comments. The site’s name “Houzz” comes from a combination of “house” and “buzz” and has already attracted more than 15 million monthly users! The site is truly an outlet for passionate, proud, or aspiring homeowners to share their ideas, engage with others, and find inspiration for remodeling or design projects.
Luckily, the invitation has been extended to real estate professionals when, in March, Houzz launched a category specifically for those working in the field. Many real estate agents have found the site an excellent and unique way to connect with their clients, inspire them about homeownership, and help them better visualize the potential of properties. The wide collection of photos on Houzz includes many before and after images, displaying how remodeling and design can make such a drastic transformation. What a great way to help clients avoid being distracted by aesthetics!—an all too common problem for many home buyers. In addition to chatting on discussion forums, or collecting photos on Houzz to create “ideabooks” to share with clients, real estate agents can also use the site to showcase their own work by posting photos of homes they just listed, recently sold, helped stage, or anything that shows their real estate expertise and enthusiasm.
For anyone excited about home design, renovation, and exploring different styles and trends, Houzz is for you! Join today and let us know what you think!