Overlooked Advantages of Winter Real Estate

Holiday Real EstateAs the frosty weather and holiday chaos moves in many people choose to stay put. This explains why there is usually a dip in real estate sales during the winter months. It is a common theory that the warmer, more relaxed spring and summer seasons is the best time to sell a home. Temperatures warm, the school year comes to an end, schedules open up, and everything blooms back to life. It is understandable why many buyers plan their home shopping around this time. But that doesn’t mean all of them go into hibernation after Labor Day and are completely dormant until spring.

Here are 3 advantages to buying or selling real estate in the winter:

Reduced Competition

During the winter, many sellers take their home off the market until the spring when buying activity picks up again. As a result, sellers who decide not to follow this trend will experience less competition, given buyers have less inventory to choose from.  The decreased competition may mean more money for sellers because there are less active listings to compare prices to. Yes, there may be fewer people actively shopping for a home during this season, but those who are tend to be serious buyers.

More Motivation

Many buyers and sellers take a break from their real estate journey during the winter, meaning those who remain active typically have a reason for buying or selling a home that cannot be postponed. When time is a key factor, buyers and sellers are looking for a fast sell. This desire to speed up the process can often cause for easier negotiations as both parties have more willingness to compromise. As a result, not only can the process be quicker but both the buyer and the seller could get more of what they want.

The Appeal of Holiday Homes

When buyers are shopping for a home, they want something that feels like a home. While the winter weather is cold and gloomy, homes decorated for the holidays helps create a cheery and cozy welcome. Homebuyers—who often base their decisions on emotion—will appreciate the inviting warmth of tasteful holiday décor. This allows them to picture their own family celebrating future holidays in the space.


Buying or selling a home during the winter may seem out completely overwhelming with all the holiday festivities going on. However, given these advantages it may be the time when real estate transactions are the  most hassle free!

 

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Posted on November 25, 2014, in Real Estate 101, Selling. Bookmark the permalink. Leave a comment.

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