Buying in a Bidding War: Give Your Offer a Personal Touch

Couple writing a letterIn low-inventory market the number of home shoppers exceeds the number of homes on the market. As a result, a number of properties are receiving multiple offers and homebuyers are finding themselves in a bidding war. In this kind of situation the strongest offer usually wins. To make an offer stronger and more appealing to a seller, the obvious answer would be to simply offer more money and ask for less in return, such as closing costs or allowances for appliances or repairs. Unfortunately, as the buyer, you will only know that there are multiple offers on the table, but you will not know exactly what those offers are. If you have already offered everything you can to best match or exceed the seller’s requests, there is another technique you, as the buyer, can use to appeal to the sellers.

In a multiple-offer situation, many real estate agents will advise their clients to strengthen their offer with a little personal touch by including a letter addressed to the sellers explaining how much they love the property and why they should be the ones chosen to buy it. The personal value this kind of letter can add will make your offer stand out from the others.

Selling a property can be a very emotional process for many sellers. Whatever their reason for selling, they are still having to let go of the home they have built and the memories they have created there. Including a personal letter in your offer is a way to express to the sellers that they will be leaving the house to someone who wishes to create the same kind of memories for themselves, that they have valued so much. The bottom line, the sellers are not just selling a house, they are selling their home. Respect this feeling in your letter by expressing to the sellers how you would be purchasing more than just any other house; you would be purchasing the home where you want to begin the next chapter of your life.

Including a personal letter is not a guaranteed strategy. Sometimes other buyers will simply out bid you. However, the additional value a letter brings can be extremely powerful. You may find that even if another buyer offered a little bit more money, or asked the seller for a little bit less, this personal touch can win over the hearts of the sellers, leading them to consider you as the most deserving new owner.

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Posted on August 5, 2014, in Buying, Real Estate 101, Uncategorized. Bookmark the permalink. Leave a comment.

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