How Do Buyers Search for Homes?

The real estate world has changed drastically since the good old days when searching for homes meant picking up the newspaper and diligently scanning through all the cramped text and tiny photos. Everyone has turned to the Internet for everyday tasks, including searching for homes.

How many buyers use each tool to search for homes (in percentage) Online Website: 89% Real Estate Agent: 89 Yard Sign: 51  Open House: 45 Mobile/tablet website or application: 45           Mobile/tablet search engine:  42           Online video site: 27 Print newspaper advertising:  5 Home Builder: 5 Home book or magazine: 5 Billboard: 5 Television: 4 Relocation Company: 3 Information Sources Used in Home Search From the National Association of Realtors  Profile of Home Buyers & Sellers - 2013

According to the National Association of REALTORS®, in 2013, 92% of homebuyers used the Internet to search for homes, and 43% actually found the home they purchased on the Web. These numbers have continued to rise year after year. As a seller, the more buyers you reach, the better chance you have of getting an offer. How do you reach more buyers? Easy; market your home with the tools buyers are using to shop, or in other words, put your listing where they will see it.

The chart to the right displays which tools buyers use most often to search for homes. Primarily focusing on the most popular, you should use a combination of these sources to reach a good amount of buyers. If you are using a real estate agent to list your home, ask questions about marketing tools: What websites will your listing be on? Is their website compatible for smart phones and tablets? How many open houses will you have? What kinds of tools will be used to specifically reach other real estate agents? All of these are valid questions to be asked and could influence your decision of which agent you should use.  

A knowledgeable seller, is a successful seller. Information like this will help you feel confident and informed through the difficult process of selling a home.

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Posted on March 20, 2014, in Real Estate 101, Selling, Uncategorized. Bookmark the permalink. 1 Comment.

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