The 60th Annual WHAS Crusade for Children Has Met Its Goal of $6 Million
Every spring WHAS hosts a two-day telethon event where the Louisville community and our surrounding neighbors come together for a time of giving. Known as Crusade for Children, this telethon broadcast works to collect donations to benefit children’s charities throughout the Kentucky and Southern Indiana area. The area’s locals may recognize the upcoming event by the many firefighters walking through traffic cross-sections holding out their boots to collect spare change from donating drivers.
Established by WHAS-TV in 1954, The Crusade’s first telethon collected a total of $156,000. The 60th annual Crusade for Children took place this past weekend, June 1st & 2nd. At the close of the event, the goal that was set a few months back was realized as the organization’s total rolled in at a whopping $6,001,342.00! The collection of over $148 million in its first 59 years makes this charitable organization not only host one of the longest-running local telethons in history, but also the most successful.
So while we all know Louisville as the home of the Kentucky Derby, the Louisville Slugger, Muhammad Ali, and bourbon, The WHAS Crusade for Children is something we all need to take the time to celebrate. Past, present, and future residents of the Kentucky and Southern Indiana region should take pride in the community’s generosity and fellowship.
If you would like to find out more about The Crusade, or how to donate or get involved, visit their website at http://www.crusadeforchildren.org/.