Posted by Tim Moore
VP of Marketology - Semonin Realtors
Sunday, September 20, was the day after the Governor's Cup football game between the University of Louisville and the University of Kentucky football teams. This year's game was played in Lexington.
Playing sports, especially college level sports, is about competition between teams and fans. It's also about spending large amounts of money for facilities, training, coaches, tailgating, food, drinks and more. Both players and fans adopt habits before and after each game which gives the sporting events even more reason to enjoy.
When Semonin Realtors helps buyers and sellers purchase real estate in Louisville Kentucky, Elizabethtown KY, and southern Indiana we also adopt habits before and after the transaction.
These habits are as unique as the real estate agents working the deals. Some agents and sellers believe newspaper advertising continues to be a great way to help sell a home. Other agents focus their time and energy on Internet sites, yard signs and networking with agents.
Pricing the home correctly with a company with strong marketing capability helps sell homes. One agent recently said it use to be location, location, location for real estate. In this market it seems to be price, price, price.
Louisville homes for sale and southern Indiana homes are marketed many ways. Each week on this blog we compare the number of homes and condos for sale by local real estate brokers with the number of advertisements appearing in the Sunday real estate section J of the Courier-Journal.
Why compare Jefferson County real estate marketed in the paper versus total inventory available? Because our marketing game plan has changed and in 2009 we are using this blog to track how print media is being used.
Current available inventory this past weekend was over 13,400 homes and condos for sale in our market.
The Sunday newspaper marketed approximately 420 listings in the real estate section J. 1/3 had photos of the property. 1/5 were just one liners of properties (address and price on most of these). The rest were marketed with no photos but some kind of description.
In the final calculation, just a little over 3% were marketed in the newspaper this past Sunday.
Why care about this calculation. We care because new methods exist in 2009 to market homes to buyers. Internet sites are 1000% more like to find buyers for a property these days.
We recommend visiting Semonin.com when you need to find a home in the Greater Louisville Kentucky area, Elizabethtown/Fort Knox, or southern Indiana real estate.
VP of Marketology - Semonin Realtors
Sunday, September 20, was the day after the Governor's Cup football game between the University of Louisville and the University of Kentucky football teams. This year's game was played in Lexington.Playing sports, especially college level sports, is about competition between teams and fans. It's also about spending large amounts of money for facilities, training, coaches, tailgating, food, drinks and more. Both players and fans adopt habits before and after each game which gives the sporting events even more reason to enjoy.
When Semonin Realtors helps buyers and sellers purchase real estate in Louisville Kentucky, Elizabethtown KY, and southern Indiana we also adopt habits before and after the transaction.
These habits are as unique as the real estate agents working the deals. Some agents and sellers believe newspaper advertising continues to be a great way to help sell a home. Other agents focus their time and energy on Internet sites, yard signs and networking with agents.
Pricing the home correctly with a company with strong marketing capability helps sell homes. One agent recently said it use to be location, location, location for real estate. In this market it seems to be price, price, price.
Louisville homes for sale and southern Indiana homes are marketed many ways. Each week on this blog we compare the number of homes and condos for sale by local real estate brokers with the number of advertisements appearing in the Sunday real estate section J of the Courier-Journal.Why compare Jefferson County real estate marketed in the paper versus total inventory available? Because our marketing game plan has changed and in 2009 we are using this blog to track how print media is being used.
Current available inventory this past weekend was over 13,400 homes and condos for sale in our market.
The Sunday newspaper marketed approximately 420 listings in the real estate section J. 1/3 had photos of the property. 1/5 were just one liners of properties (address and price on most of these). The rest were marketed with no photos but some kind of description.
In the final calculation, just a little over 3% were marketed in the newspaper this past Sunday.
Why care about this calculation. We care because new methods exist in 2009 to market homes to buyers. Internet sites are 1000% more like to find buyers for a property these days.
We recommend visiting Semonin.com when you need to find a home in the Greater Louisville Kentucky area, Elizabethtown/Fort Knox, or southern Indiana real estate.
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