Posted by Tim Moore
VP of Marketology - Semonin Realtors
The Sunday Courier-Journal front page headlined with one of our area's former high school football coaches being on trail for killing one of his players in football practice. The other leading headline was about the funeral of Sen. Edward Kennedy.
Once you got beyond death on the front page, the CJ had an article about AT&T launching a TV service in Louisville. The article noted our local cable provider, Insight Communications, was going to have some competition.
If you want an industry with some competition then just look at the real estate industry. Home buyers and home sellers have hundreds of local brokerage companies and thousands of local real estate agents to pick from. When a seller has some Kentucky Real Estate for Sale they usually like to work with an agent they know or one that has been referred to them. Same thing goes with Southern Indiana real estate, you like to work with people you know. Many agents get name recognition through the properties they have for sale and their personal marketing in various forms of media.
Competition is one of the hallmarks of the real estate business. The large real estate companies are actually the exception in the real estate industry. Most brokerage companies have less than 10 agents. Only a handful have more then 100 agents and only 3 companies in the state of Kentucky have more than 500 agents.
When you look at the real estate section of the Courier-Journal on any given Sunday you will see a lot of different brokerage companies represented and a lot of different agents doing the advertising of their properties, their companies, and their websites.
It is a real mixed bag of ads which appear each week in the real estate section for Louisville KY home buyers and sellers. One of the recommendations we like to promote at Semonin Realtors is pushing buyers to the Internet and specifically Semonin.com to view property information. When you look at the newspaper you are seeing a small portion of the actual homes on the market in Jefferson County, Bullitt County, Oldham County and other KY counties. With a few mouse clicks you can see hundreds of homes for sale in Southern Indiana on the web versus a handful in the newspaper.
This week, a little over 500 single family homes and condos were marketed by Realtors in the Greater Louisville area. Less than half of these had pictures with the ads.
The local marketplace had over 13,000 homes for sale by Realtors in the local communities in Louisville, Elizabethtown, and Jeffersonville, IN.
This weekend was a big advertisement day for the CJ. They were offering brokerage companies and real estate agents a deep discount for advertising in the paper and still... just a little over 500 properties appeared in the paper on August 30th. About 3.9% of the homes for sale by Realtors were marketed in the paper this past Sunday.
The newspaper does have readers looking for real estate. It is a very small percentage. Annual surveys by the National Association of Realtors (NAR) show only 3% of buyers first learned of the home they purchased through newspapers. In the 2008 NAR survey, 32% of buyers first learned of their home on the Internet.
We recommend you look to the web for real estate information and to specifically look to Semonin.com for real estate information.
VP of Marketology - Semonin Realtors
The Sunday Courier-Journal front page headlined with one of our area's former high school football coaches being on trail for killing one of his players in football practice. The other leading headline was about the funeral of Sen. Edward Kennedy.Once you got beyond death on the front page, the CJ had an article about AT&T launching a TV service in Louisville. The article noted our local cable provider, Insight Communications, was going to have some competition.
If you want an industry with some competition then just look at the real estate industry. Home buyers and home sellers have hundreds of local brokerage companies and thousands of local real estate agents to pick from. When a seller has some Kentucky Real Estate for Sale they usually like to work with an agent they know or one that has been referred to them. Same thing goes with Southern Indiana real estate, you like to work with people you know. Many agents get name recognition through the properties they have for sale and their personal marketing in various forms of media.
Competition is one of the hallmarks of the real estate business. The large real estate companies are actually the exception in the real estate industry. Most brokerage companies have less than 10 agents. Only a handful have more then 100 agents and only 3 companies in the state of Kentucky have more than 500 agents.
When you look at the real estate section of the Courier-Journal on any given Sunday you will see a lot of different brokerage companies represented and a lot of different agents doing the advertising of their properties, their companies, and their websites.It is a real mixed bag of ads which appear each week in the real estate section for Louisville KY home buyers and sellers. One of the recommendations we like to promote at Semonin Realtors is pushing buyers to the Internet and specifically Semonin.com to view property information. When you look at the newspaper you are seeing a small portion of the actual homes on the market in Jefferson County, Bullitt County, Oldham County and other KY counties. With a few mouse clicks you can see hundreds of homes for sale in Southern Indiana on the web versus a handful in the newspaper.
This week, a little over 500 single family homes and condos were marketed by Realtors in the Greater Louisville area. Less than half of these had pictures with the ads.
The local marketplace had over 13,000 homes for sale by Realtors in the local communities in Louisville, Elizabethtown, and Jeffersonville, IN.
This weekend was a big advertisement day for the CJ. They were offering brokerage companies and real estate agents a deep discount for advertising in the paper and still... just a little over 500 properties appeared in the paper on August 30th. About 3.9% of the homes for sale by Realtors were marketed in the paper this past Sunday.
The newspaper does have readers looking for real estate. It is a very small percentage. Annual surveys by the National Association of Realtors (NAR) show only 3% of buyers first learned of the home they purchased through newspapers. In the 2008 NAR survey, 32% of buyers first learned of their home on the Internet.
We recommend you look to the web for real estate information and to specifically look to Semonin.com for real estate information.
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Comments for How did print media advertise local real estate for sale in Louisville KY and surrounding areas for August 30 2009? We have some numbers from the Sunday newspaper.